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Virtual Class – Doing More Business with Multicultural Clients

November 4 @ 11:00 AM - 12:30 PM

Surveys shows that minorities are generally more positive about owning a home than the general population. Over one-third of all people in America are minorities and by 2045 they will be the majority. Whether you are a residential or commercial real estate professional these could be your clients if you know how to work with Hispanics, African Americans, Asians, Middle Easterners and others.

Would knowing the following increase your sales?

  • Building instant rapport with multicultural clients.
  • How cultural beliefs can impact a real estate transaction.
  • Obtaining referrals from multicultural clients.
  • How to detect buying signs in people who show no body language.

Instructor: Michael Soon Lee

Education Advantage: $5
Bay East REALTOR®: $10
Non Bay East REALTOR®: $10
Non REALTOR®: $10

If you are not a member of Bay East, please call 925.730.4060 to register.

Once registered, on the following business day, you will access this class and any necessary materials via your individual Bay East on Demand dashboard. If you do not attend the live virtual class, a recording will be available within 24 hours after the class ends to view at your convenience within seven days.

CANCELLATION POLICY: By cancelling your registration less than 24 hours before the class or arriving more than 15 minutes late, you forfeit your registration fee. Bay East reserves the right to cancel or reschedule courses due to lack of registration.
DISCLAIMER: The Bay East Association of REALTORS® may utilize video recording, livestreaming and photography during Bay East meetings and/or events for use in connection with future educational, promotional, and marketing activities of the Association in any medium now known or created in the future. Your participation in these meetings and/or events constitutes your consent to the video recording, livestreaming and still photographs and your release of the Association from any claims related to the Association’s use, reproduction, or distribution of your name, likeness, image, voice and/or appearance.


November 4
11:00 AM - 12:30 PM
Event Category:


Member Services

Registrations are closed for this event